Creating a great plan and executing it well requires that we understand our target audience. To achieve that Lambent does its homework. Our research team will work on defining the user personas and how it impacts our strategy. By taking the time to do this important but often overlooked exercise in strategy Lambent gives you a leg up in building a solid plan for your business. Studying our target audience and building consumer personas also help us define and is reflected in how we approach our creative and marketing strategy.
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